Rent at KEF Airport or Reykjavik | Zero Car Rental Iceland

If you're planning a trip to Iceland, the best way to truly experience the island’s raw beauty is to explore by car. From winding fjord roads to remote volcanic plateaus, Iceland was made for road trips. And for travelers who want ease, clarity, and confidence, there’s one name that keeps coming up: Zero Car Rental.

Whether you're landing at Keflavík International Airport (KEF) or starting your journey from downtown Reykjavík, Zero Car Rental offers a streamlined, all-inclusive rental experience built specifically for the Icelandic landscape and travel style. Below, we’ll explore what sets Zero apart—and how their unique approach makes it easier, safer, and more affordable to hit the open road.

1. Full Insurance, Zero Excess: No Hidden Costs, No Worries

Let’s start with what matters most to travelers: cost and coverage. With many Icelandic rental agencies, the base price is only part of the story. You’ll often face a maze of insurance options, from gravel and sand protection to zero-deductible coverage—all at a steep markup.

Zero Car Rental solves this with one bold promise: full coverage is included in every booking.

That means:

• Gravel, sand, and ash protection—crucial for Iceland’s rugged terrain.
• 24/7 roadside assistance with no deductible.
• Zero excess: if something happens, you won’t pay out of pocket.

It’s all bundled into a transparent, all-inclusive price, so what you see when you book is what you’ll pay.

2. Online Booking, No Deposit: Simple, Transparent Terms

Booking a car rental in Iceland can be stressful if you’re unfamiliar with deposit rules and insurance tiers. That’s why Zero keeps it simple:

• No deposit required—just a credit card imprint.
• 48-hour minimum rental, avoiding unclear or confusing short-term rules.
• A clean, user-friendly interface that breaks down costs clearly.

This no-deposit model gives travelers greater financial flexibility, especially when budgeting for an action-packed itinerary. For more tips, check out Zero's post on how to save money on your Iceland car rental.

3. Self-Service Pickup at KEF & Reykjavík: Zero Waiting, 100% Freedom

When you land at KEF after a long international flight, the last thing you want is to queue at a car rental desk. Zero eliminates this pain point entirely:

1. Complete online check-in before arrival.
2. Use a secure keybox system to pick up and drop off your car—available 24/7 at both Keflavík Airport and Reykjavík.
3. No face-to-face delays, no paperwork on arrival, no pressure upselling.

The convenience of self-service can’t be overstated, especially when combined with KEF Airport's streamlined layout and the ability to start your road trip immediately.

4. Unlimited Mileage + 24/7 Support: Drive Iceland Freely

With Zero, there’s no need to count kilometers. Unlimited mileage is included, so you can travel from Snæfellsnes to the Eastfjords and back without worrying about extra charges.

Plus, 24/7 roadside support is available through national Icelandic providers—meaning fast, professional help if you ever need it. Learn more about navigating Iceland’s weather and roads safely, and consult live road conditions via the Icelandic Road and Coastal Administration (Umferdin).

Zero’s no-deductible policy means you’re never financially penalized for things beyond your control—giving you true peace of mind in Iceland’s unpredictable conditions.

5. Fleet for Every Journey: 4x4s, EVs, and More

No two Iceland itineraries are the same—and Zero’s fleet reflects that diversity. Choose from:

• Compact cars for Reykjavík and the Golden Circle.
• SUVs and 4x4s for the Highlands and F-roads.
• Luxury models for a smoother ride.
• Hybrids and electric vehicles, for sustainability-minded travelers.

All vehicles are well-maintained, often slightly used for affordability, yet reliably modern. In fact, savvy travelers on forums often note Zero shares insurance quality and vehicle standards with its sister brand Blue Car Rental—but at lower prices.

6. Perfect for First-Time Visitors to Iceland

If you’ve never driven in Iceland before, you’re in good hands with Zero. They’ve created multiple guides and tips for visitors:

• The Ultimate Guide to Car Rental for International Travelers
• Maximizing Your Rental Experience: Tips for First-Time Renters
• Zero-Hassle, Maximum Fun: Best Rental Practices in 2025

From understanding F-road access requirements to weather-related closures, Zero supports travelers with the knowledge they need. You can also monitor Iceland’s forecasts via Vedur.is or prepare for your adventure with tips from SafeTravel.is.

7. Local Insight + Iceland-Focused Services

Zero isn’t a global mega brand—they’re based in Iceland, which means they understand the unique challenges and joys of driving here. That’s reflected in their:

• Dedicated support team who knows Iceland’s geography.
• Fleet equipped for local conditions (studless winter tires, heated seats, etc.).
• Location-based tips across their Iceland travel blog.

Whether you're planning to explore Reykjavík’s cultural sites or drive into the Arctic wilderness, Zero helps you craft an experience that’s efficient and authentic. For cultural exploration, check out Visit Reykjavik or plan your full itinerary with Visit Iceland.

8. Rental Designed Around Independence and Speed

From the very beginning, Zero was built for travelers who value independence and agility:

• Book online in minutes.
• Check in before arrival.
• Pick up your keys 24/7.
• Drop off without delays—ideal for early flights or red-eye returns.

Whether you're coming for 3 days or 3 weeks, you’ll find that Zero’s approach saves you time at every turn. It’s ideal for solo adventurers, couples, and small groups who want to skip the hassle and get straight to the experience.

Read what others have to say via customer reviews.

9. Competitive Pricing That Doesn’t Cut Corners

It’s rare to find a car rental company that combines low prices with premium service, but that’s exactly what Zero has managed. How?

• No deposit means more cash in your pocket.
• No insurance upselling means no financial surprises.
• Well-priced slightly used vehicles still offer excellent performance.

All of this leads to a simple truth: Zero offers real value. For a deeper breakdown of costs, see their guide on how much it really costs to rent a car in Iceland.

10. KEF or Reykjavik: Pick Up Where It’s Most Convenient

Zero provides two main pickup points, both designed to match your trip’s rhythm:

KEF Airport Office: Ideal for immediate arrival pickups—available 24/7 via keybox

Downtown Reykjavík: Great for those starting their road trip a few days into the trip or flying into Reykjavík Domestic Airport. - 

This flexibility lets you build the rental into your itinerary—not the other way around. Whether you land at midnight or leave at dawn, you won’t waste time waiting on staff or standing in lines.

For the ultimate arrival experience, see Zero’s KEF driving guide.

Final Thoughts: Why Choose Zero Car Rental Iceland?

At the end of the day, Zero Car Rental offers something many companies promise but few deliver: real freedom. With all-inclusive pricing, full insurance, 24/7 support, and seamless self-service, it’s the ideal solution for travelers who want to hit the road and just focus on the adventure.

In summary, Zero offers:

✅ Full coverage with zero excess

✅ Transparent, all-in pricing—no surprises

✅ No deposit required

✅ Online check-in + 24/7 keybox access

✅ Unlimited mileage & roadside support

✅ A fleet suited to Iceland’s conditions

✅ KEF & Reykjavík pickup flexibility

✅ Top-rated support and value