15+ Real Stories of Why Customers Love Renting with Zero
When it comes to car rentals, most people hope for three things: affordability, reliability, and great service. At Zero, we’re proud to deliver on all three, but don’t just take our word for it. Across dozens of customer stories, travellers share how we’ve made their journeys smoother, stress-free, and even joyful. Today, we’re highlighting 15+ unique experiences from real people who chose Zero and never looked back.
Whether you’re planning an Icelandic road trip or a quick city visit, here’s why Zero is becoming the go-to car rental choice.
1. No-Nonsense Experience from Pickup to Dropoff
Customers consistently appreciate how simple the rental process is. One traveller (Trustpilot user) mentioned how the pickup at Keflavik Airport was “faster than getting a coffee,” while another noted that returning the car was “seamless and took under five minutes.” That’s exactly what we aim for — maximum convenience, zero stress.
2. Genuinely Friendly Staff That Feels Like a Warm Welcome
Real stories show that our team members leave a lasting impression. From sharing local tips to explaining road safety, guests like this one often describe our staff as “super helpful and kind.” Hospitality is part of who we are — and it’s often the little things that make a trip memorable.
3. Clear Communication, Especially for International Travelers
For visitors from abroad, clarity matters. This reviewer appreciated how well everything was explained in English — both before and during the trip. Others mentioned that our pre-arrival instructions were “clear, detailed, and super helpful.”
4. Fleet Condition That Surpasses Expectations
A number of customers have said their rental cars exceeded expectations — often describing them as nearly new. One reviewer even said their SUV was “in mint condition” and made their self-drive adventure even better (see review).
5. Affordable Pricing Without Compromise
Affordability is a common theme. In this review, the customer noted how competitive our rates were — especially for the level of service and car quality provided. Our goal is to offer great value without cutting corners.
6. Winter-Ready Cars That Inspire Confidence
Iceland’s winters are legendary, but our customers feel ready thanks to well-equipped vehicles. From studded tires to snow brushes, travellers like this one found everything they needed to feel safe and in control during snowy drives.
7. Fast and Flexible Booking Experience
Booking a car with Zero is quick and hassle-free. One customer was impressed by how fast they could reserve online and how transparent the pricing was. No surprises, just smooth travel planning.
8. No Upselling, Just Transparency
Unlike many rental companies, Zero doesn’t push extra fees. This review praised how our staff explained insurance options clearly — without pressure. It’s one of the reasons why our customers say they’d rent from us again.
9. Great Support When Plans Change
Travel is unpredictable, and we get that. Guests have shared stories about sudden flight delays or health issues — and how our team responded with empathy and flexibility. Whether it’s extending a rental or rescheduling a pickup, we’re always here to help. See Review
10. Cleanliness That’s Actually Worth Noting
Clean cars may be expected, but customers still go out of their way to compliment the condition of our vehicles. Interiors are fresh, spotless, and ready for Instagram — or a long drive through Iceland’s beautiful back roads. See Review
11. Zero's Eco-Friendly Philosophy Resonates
For travellers who care about sustainability, Zero’s approach to minimizing environmental impact matters. Some customers even chose us because we offer more fuel-efficient options and support eco-conscious travel. See our EVs
12. Locally Owned and Proud
Zero is proudly Icelandic, and travellers feel the difference. Our team knows the land, the weather, and the culture — and shares that knowledge freely. Reviewers often say it feels like they’re renting from a friend, not a corporation.
13. Clear Communication Every Step of the Way
Many of our customers mention how reassuring it is to receive timely, professional communication from the moment they book. One reviewer shared how Zero “replied to all emails quickly and with professionalism,” making them feel informed and confident before arriving in Iceland. This level of responsiveness and clarity is something we take pride in — from detailed booking confirmations to on-the-ground support, we believe great service starts with great communication. See Review
14. Extras That Add Real Value
Need a GPS, portable Wi-Fi, or snow chains? We offer useful add-ons that make your trip smoother, not more expensive. Many customers love that our cars come pre-equipped with what they need for Iceland’s unique driving conditions. See Review
15. Simple Returns, Even in a Rush
Running late for a flight? Our return process is designed to be fast and frictionless. Multiple reviewers highlighted how drop-off at KEF took just a few minutes — even when they were cutting it close on time. See Review
BONUS! Addressing the Keybox Concern: Always Available Help at KEF
We’ve heard feedback from a few travellers who faced issues with the self-service keybox at our Keflavik Airport office, especially outside of regular hours. One user mentioned difficulty getting the code to work and not being able to locate a staff member immediately.
We want to be clear: your convenience and peace of mind are top priorities. That’s why we’ve:
- Improved oursupport coverage at KEF.
- Better use of keyboxes and signage to make them easier to find and operate.
- Added real-time phone support, clearly listed in your booking confirmation and on-site signage.
If you ever encounter any issues at pickup, simply reach out using the dedicated contact line included in your confirmation. Our team is either on-site or a call away — day or night.
Why These Stories Matter
In an era of flashy marketing, what truly stands out are real voices from real travellers. These 15+ stories highlight themes that matter to everyone:
- Simplicity
- Clarity
- Safety
- Local know-how
- Honest pricing
You can read all our current and past reviews here:
Ready to Experience Zero?
Whether you’re planning your first Icelandic adventure or coming back for more, let Zero make your journey effortless and memorable. From snow-covered volcanoes to summer road trips under the midnight sun, your story could be next.