Why renting a car in Iceland with Zero is the best decision

You have heard of Iceland, right? RIGHT? A place with more waterfalls than you can count and more sheep than people; begs you to discover its secrets on your terms. And let’s be honest, those giant tour buses? Not exactly the definition of adventure. If you're visiting from the United States (or anywhere for that matter), forget the guided tour hustle and consider this your sign to get behind the wheel of your own rental. With Zero Car Rental, you’ll dodge the tourist traps, hit the hidden gems, and maybe even find that elusive hot spring without any annoying selfie sticks in sight.

Advantages of Renting a Car in Iceland

Flexibility to Explore (and Occasionally Get Lost) 

Renting a car in Iceland gives you freedom like you've never experienced. Say goodbye to rigid schedules and hello to spontaneous detours, charming roadside cafés, and photo ops that could never happen from a crowded tour bus. If you decide you want to chase waterfalls all day—or literally chase the Northern Lights at midnight—your Zero rental car is your trusty sidekick. Not sure where to start? Check out our ultimate guide for international travelers.

Access to Places Your Friends Haven’t Even Heard Of

Iceland is not about checking boxes—it’s about discovering stories. Rent an SUV or a sturdy 4x4 from Zero and suddenly, the road less traveled becomes your everyday route. Think rugged Highland trails, secluded black sand beaches, or those postcard-perfect spots far from the Instagram crowds. Need inspiration? Explore our best scenic drives for capturing Iceland’s beauty.

Comfort (Because Icelandic Weather is Moody)

With your own car, you’ve got a rolling shelter from Iceland's famously unpredictable weather. Check Iceland's weather forecast regularly to stay ahead of sudden changes. Blast your favorite playlist, snack in peace, and swap wet jackets for warm, dry comfort anytime you want.

Popular Car Rental Companies in Iceland (But Really, Zero is Better)

Overview of Major Players

Sure, Iceland has plenty of rental car companies, from familiar global names to local Icelandic heroes. But let's be honest, Zero Car Rental’s combination of simplicity, transparency, and zero excess insurance sets it apart. While others give you hidden fees, Zero gives you peace of mind.

Comparing Prices and Services (Spoiler: Zero Wins)

While you could endlessly compare prices on aggregators or websites, renting from Zero means you're done with hidden fees. Zero's straightforward, no-surprise pricing includes full coverage insurance and roadside assistance, meaning the price you see is the price you get—every single time. Want to stretch your budget further? Check out our tips on how to save money on your Iceland car rental.

Customer Reviews and Ratings (Zero Drama, All Adventure) 

Customers love Zero Car Rental, and honestly, why wouldn't they? Reviews consistently highlight the stress-free experience, quick and easy KEF Airport pickups, and zero unexpected charges. No drama, no waiting lines—just keys and open roads.

Types of Rental Cars Available (From Sensible to Sensational)

Economy Cars for the Smart (and Slightly Frugal) Traveller

Economy cars aren't just wallet-friendly; they're perfect for zipping around Reykjavík or conquering the Golden Circle. Save on fuel, spend on skyr—everyone wins.

SUVs and 4x4s for Those Who Came for Adventure

If your Iceland bucket list includes highland roads, lava fields, or hidden valleys, grab a 4x4. It's less a rental car and more your personal Icelandic adventure-mobile. Before hitting the road, brush up on essential tips for safe driving in Iceland and always keep an eye on current road conditions.

Luxury Vehicles for Travelers Who Like Their Adventures with Heated Seats

Who says rugged adventures can't come with a touch of class? Cruise the Ring Road in style and comfort. Because why rough it when you don't have to?

Tips for Renting a Car in Iceland (From People Who've Learned the Hard Way)

Booking in Advance (Because Last Minute is Icelandic Roulette

Book early! Seriously. Peak season fills up faster than a Reykjavík hot dog stand at midnight. Lock in your ideal car and best rates early with Zero.

Insurance Considerations (Because Rocks and Ash are Real Things)

Driving in Iceland is awesome, but volcanic ash and gravel roads? Less so. Luckily, Zero includes comprehensive insurance with zero excess. You drive, we handle the rest. Avoid common mistakes by reading our guide on classic car rental mistakes and how to dodge them.

Local Driving Rules (Keep Iceland Beautiful)

Do yourself and the locals a favor—know the rules. Keep headlights on, stay off fragile moss, and remember off-roading isn't just frowned upon—it's illegal. Need more info? Visit SafeTravel.is or check out our guide to mastering Iceland’s roads year-round.

Must-See Destinations Accessible by Rental Car (Selfie Stick-Free Zones)

Explore famous landmarks and hidden gems alike. Plan your adventures using resources like Visit Iceland and browse popular attractions reviewed on TripAdvisor.

The Golden Circle, Reinvented

Þingvellir, Gullfoss, and Geysir are stunning—but why stop there? Add stops like the Secret Lagoon or the crater at Kerið for your own custom Golden Circle tour.

South Coast and Glacier Magic

Drive yourself to Seljalandsfoss and Skógafoss, then continue to Reynisfjara’s basalt columns and the dreamy Jökulsárlón glacier lagoon. Want to hike nearby? Check out our guide to Iceland’s trails and hiking tips.

Westfjords, Snæfellsnes & More

With your own rental, you’re free to roam less travelled roads to Dynjandi waterfall, Rauðisandur beach, or the mystical Snæfellsjökull glacier. Total freedom, total awe.

Conclusion (The Road Awaits)

Bottom line: renting a car in Iceland, especially with Zero, isn’t just a good idea—it’s the best idea. Embrace freedom, comfort, and adventure as you uncover Iceland's magical landscapes on your own terms. So, what are you waiting for? Adventure awaits, and so do your car keys.